We want to accompany a whole new generation of sailors, moving towards recreational boating through the sharing economy. Fans of the high seas with zero constraints, occasional sailors, on-demand users without any commitments... For them, in 2023, we continued to explore new territories!
Connected boat, improved experience
All our brands adopted this in 2023: our SEANAPPS app is revolutionizing and strengthening the experiences available on board. It connects owners’ new or used boats to more than 500 dealers around the world. Thanks to its navigation history and outstanding levels of maintenance, it helps extend a boat’s lifespan and better understand its user’s expectations.
Short-term rental, alternative to ownership
In the United States, people have access to our 35 boat rental bases through YOUR BOAT CLUB, which has been part of Groupe Beneteau since 2021. In 2023, we acquired WIZIBOAT, enabling us to meet the specific expectations of European boat users. WIZIBOAT gives them access to rentals with a membership-based solution that is already available at 30 bases in France. Target for these two boat clubs: 10,000 members within the next five years!
8,000
This is the number of our boats equipped with the SEANAPPS app in 2023, all brands combined and worldwide. A symbolic milestone that marks the start of a new era: continuously improving on-board experiences through connectivity.